Market research surveys in the marketing of consumer products
DOI:
https://doi.org/10.2340/000155551774752Abstract
To achieve commercial success, any skin care product having given functional properties will on the consumer market also depend on a high degree of attraction, comfort and effective marketing. To accomplish this, consumer surveys are necessary in the various stages of product development and the marketing process. A brief description of the latter is given and of the various types of related surveys. To illustrate certain product tests, examples are given of the relaunch of HTH in the nordic markets.Downloads
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Published
1992-01-01
How to Cite
Kurlberg, P.-A., & Blomgren, P. (1992). Market research surveys in the marketing of consumer products. Acta Dermato-Venereologica, 72(177), 47–52. https://doi.org/10.2340/000155551774752
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